Postcards

Send your customers a surprise with branded postcards from Dollar Bill Printing. Postcards use bright graphics and exciting offers to encourage prospective customers to check out your website. Include a coupon, talk about an upcoming sale or let your customers know about new products in stock. They're also tougher and more durable than letters, so they're more likely to arrive intact in your recipients' mailboxes. When you invest in company postcards, you open your business to a whole new world of marketing.

What Makes Brand Postcards Great for Marketing?

Traditional letters have two barriers to getting your customers' attention. First, they have to open the envelope — next, they have to unfold the letter. This might sound simple enough, but some people throw letters in the trash without opening them, especially if they don't recognize the name on the envelope. Postcards don't require your customers to open an envelope. They get the message right away, which increases your chance of landing the sale.

Postcards also stand out from the rest of your customers' mail. Typically, they find letters, bills, magazines and newspapers in their mailboxes. Most people don't send postcards unless they're feeling nostalgic. When the recipient finds a postcard in their mailbox, they can't help but check it out and see what you're advertising. They might even realize that you sell a product or service they didn't know they needed until now.

Additionally, business postcards are one of the most convenient ways to advertise your company. You don't need to make an extra effort to reach out to your customers — instead, you send the advertisement to them. This doesn't automatically guarantee success, but you won't have to wait for your customers to see your flyer or watch an ad on TV.

What Can You Do With Business Postcards?

Advertising your company is the most obvious goal that you're trying to achieve. However, postcards give you the chance to experiment with different marketing techniques. Here are a few methods you could try with a postcard:

• Include a coupon code for new or returning customers. Some people will make a purchase just because they'll feel like they're getting an exclusive deal.

• Send your customers a reminder about an upcoming event or sale.

• Offer a free product or service with purchase. Just make sure you include an expiration date so people don't try to use the offer weeks later.

• Choose a glossy finish to make the postcard stand out even more.

• Postcards are much more colorful than letters, so include vivid photographs or illustrations on your postcard.

• Start with your company logo on the front, then expand on your services on the back.

• Include an attractive photograph or drawing on the front that your customer might want to hang up in their office.

• Use a funny picture to grab the recipient's attention.

• Add a QR code on the front that customers can scan to get a coupon or visit your website.

With coupons and QR codes, you can make getting a postcard an interactive experience. People are even more likely to make a purchase when they feel directly involved.

What Are Some Other Ways to Use Postcards?

Due to their size and durability, postcards make great signs and placards for your store. Some businesses use them to advertise sales, discounts and new products. You could also hand out postcards at an event or keep a stack of postcards at your booth. If you prefer postcards over other signage options, you could make them permanent fixtures in your store or restaurant.

What Makes Dollar Bill Printing a Great Business?

Not many printing services can say that they've been in this business for over 40 years. Dollar Bill Printing has been around for decades — and as a result, we've expanded our services beyond printing. When you work with us, we'll print stunning postcards that delight your recipients when they appear in their mailboxes. Our postcards also make great signs, notices and coupon cards.

Need help with the mailing process? We'll help you put together a mailing list and send your postcards according to local regulations. In particular, we specialize in mailings with 1,000 customers or less. We also offer graphic design services so you can mail a brilliant set of postcards that stand out from other advertisements.