Flyers

Offline marketing isn't dead. While many people get their news online, hundreds of people see flyers on walls, windows, street lamps and bulletin boards every day. A crisp, full-color flyer gets the word out about your event or business, encouraging everyone in the community to stop by. You'll increase sales, solidify your brand and show customers that you're a force in your industry. Here's what you get when you order a set of printed flyers from Dollar Bill Printing.

What Can You Do with Flyers?

Flyers are one of the most versatile marketing materials. Most companies use them as advertisements, but if you can fit it on a flyer, you can print just about anything. Here's what you can do with business and event flyers:

• Promote an upcoming event, concert or trade show

• Let everyone know about your store's grand opening

• Provide flyers at your booth for customers to take

• Mail flyers to interested parties

• Advertise your store or an upcoming sale

• Put out a call for volunteers

• Spread the word about your church or nonprofit

• Announce that you're hiring new employees

• Share educational materials

• Hang up signs inside your store

With our professional-grade printing technology, we can print virtually any color, design or illustration. No need to settle for black-and-white photocopies--you can give every customer a crisp, vibrant sheet that represents the best of your business.

How Do You Distribute Flyers?

Unfortunately, you can't just stick flyers into people's mailboxes without paying for postage. Luckily, Dollar Bill Printing offers a mailing service that distributes your flyers to everyone in your neighborhood. No need to figure out the local mailing laws--Dollar Bill Printing does it all for you. You can also check out stores, gas stations and restaurants in your area to see if they have community bulletin boards. Many family-owned stores have bulletin boards where people hang up flyers and business cards.

Some parks and libraries have large boards where you can hang up your flyers. For religious events, your local church might let you hang up an advertisement. Are you currently enrolled in college? Find a board somewhere in your university. If you're going to a fair or convention, have a stack of business flyers on your table. Flyers impart more information than a business card, and they help people remember what you're trying to advertise.

You could also stand on the street and hand out flyers directly. Try to find a relevant area, like handing out concert flyers near the entrance to a nightclub. Just don't get too pushy--someone could report you for harassment.

How Do You Design a Flyer?

A great flyer grabs the audience's attention, then holds their attention until they've read the entire page. The best flyer printing services offer design consultation so you can craft the perfect flyer before you go into production. Here's some tips on designing a great flyer:

• Use a headline to entice the reader. For example, if you're hiring new employees, you could print "JOB FAIR" or "EMPLOYMENT WANTED" at the top of the page. Anyone looking for a job will stop and read your flyer.

• Get right to the point. Flyers have plenty of room, but that doesn't mean that people will read long passages of text. Photographs and illustrations can help you make your point.

• Incorporate your branding into the design. People familiar with your brand will recognize your logo or color scheme right away. If they don't, you'll build brand recognition and make a name for yourself.

• Use a good balance of text and images. Too much text is unappealing, but too many images look cluttered or confusing.

• When in doubt, go for a simple design. A clean, easy-to-read flyer will attract as many customers as possible.

Fortunately, with Dollar Bill Printing's design services, you don't have to design a flyer by yourself. Talk to us about your event or company so we can create a balanced, functional layout. We'll also help you perfect your layout if you already have a design in mind.

Get in Touch with Dollar Bill Printing

Have any questions before you get started? Reach out to us and tell us how we can serve you. With more than 40 years in the industry, we've helped companies throughout Michigan perfect their marketing strategy.